The luggage brand, which Shahid Kapoor endorses, recently approached Priyanka Chopra to be part of their second sub-brand ad.
Obviously the brand wanted to cash in on the budding romance between the pair. But the actress quoted a whopping amount and now Bipasha Basu has been signed by the luggage brand, which caters to the youth and comes in vibrant colors.
It was Bling who cracked the deal for Bengali Bombshell. A source reveals, "Bipasha will be shooting for the brand solo. The shooting will start next week in a Mumbai studio. Anaita Shroff Adajania will style Bips for a photo shoot that has been planned before shooting the ad."
Shahid and Priyanka will be seen together in Vishal Bhardwaj's Kaminey, which is slated for release shortly.